With the deepening of market economy development, and various types of small and medium-sized enterprises play in the national economy has become increasingly important position as an important part of the national economy. Subject to a variety of factors, however, the development of SMEs in the course of the operation, but also the face of difficulties, and in marketing, management there has always been problems there:
Customer information in the hands of the clerk hands, the customer will be with the loss and the loss of sales?
If the company has established a customer file or database, how to ensure the accuracy and integrity of data?
The number of customers the company? The current value? Relationship?
Our target market and what customers?
How the work of the clerk examination?
Customer's request we have made an appropriate response? Degree of customer satisfaction?
Sales plans, collection and monitoring plan how to proceed?
How can I find market hot? How the product profitability?
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　　 With advances in computer technology and the development of management theory, customer relationship management (CRM) system born! CRM is a marketing theory and practice of the inevitable result of development, it stressed that "customer-centric", in order to enhance customer satisfaction, thereby enhancing customer loyalty and corporate reputation as the goal, to help enterprises of effective internal and external resources integration.